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Introducing: Miriam

Photo: Anne Valeur

 
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Timeline

Miriam Masecha Mwanga, or simply Miriam is an exiting, new artist from Oslo, Norway. "Off That Thing" is her debut single, showcasing her unique, neon glittering pop-r'n'b sound, effortlessly combining left of center productions with memorable hooks.

"Off That Thing" is out June 15th, followed by two singles late summer leading up to her debut EP release in September 2018.

The track is produced by Benjamin Giørtz (Kid Astray, Erik Hassle), mixed by Jonas Kroon (Cezinando, Amanda Delara, Anna of the North) and mastered by Morgan Nicolaysen.

"Off That Thing" and two upcoming tracks below :

Project background and summary

Miriam could've easily stood out from the mass by her exceptional vocal talents alone, but the gifted 23 year old has carved out her own unique musical space in on the fringes of pop, r'n'b and club music. With her cheeky neon glittering debut single, "Off That Thing", she immediately sets the tone for her upcoming EP, out this fall: a varied mix of smooth r'n'b, sassyness and pure pop hooks.

Miriam is a breath of fresh air amongst Norwegian topliners!
— Alexander Pavelich, By:songs

Having collaborated with Norway's top songwriting talent for the last year, and being handpicked for Oslo's By:songs, there's no denying Miriam's place on the musical map in 2018.

2018 objectives

  • Establish Miriam as one of Norway's most exiting newcomers.
  • Key tastemaker blog mentions
  • Norwegian mainstream radio rotation.
  • Select International spot radio plays.
  • Select national showcase festivals.
  • Grow Miriam's social channels, building up under her fun, inviting, unpretentious tone of voice.

Assets

FINAL MASTER (WAV)

FINAL COVER ART

LYRICS

PRESS PHOTOS (Anne Valeur) PS! Please clear usage in advance.

Miriam has a clear graphical identity that we're establishing before the release of the EP with single covers, photos, ads and social media assets all encompassing a uniform language that underlines the music.

Her logo is simple and minimalistic, but allows us to use strong coloring and contrast other graphical elements or photos.

 
 Miriam logo style study

Miriam logo style study

 

In advance of the EP release, we've taken a series of photos with Anne Valeur that further establishes Miriam's style and esthetic.

 
 

Additional assets include live renditions plus video content in advance and following the release of the track. Forthcoming assets include music video and remixes.

Single cover examples above.

Audience

Miriam's audience, is young, fun-loving, politically aware and mostly female. On her personal Instagram account she has over 7300 followers and regularly posts fun, relatable pictures of herself and her friends as well as music, memes and snippets from the studio.

Å ta bilde med skjørt, sittende .... #ekstremsport🚀

Et innlegg delt av Miriam (@miriammwanga)

Working with Spotify

Miriam's followers are already highly engaged with Spotify and it's the platform it makes the most sense to connect to her existing and potential audience. We're willing, able and dedicated to create great content, playlists and behind the scenes material that will make her fans connect with her profile as one of her main touchpoints.

 

For more information, please reach out to Ask Frederik Berg of ACT Creative - ask@act.as